Archive Monthly Archives: February 2018

remarketing in 2018

Use Remarketing in 2018 to Increase Conversions

Most SMB owners are focused on driving traffic to their websites. However, on average, 96 percent of first-time visitors to a website don’t convert. So, focusing on earning traffic is not enough. You need to come up with a strategy to increase conversions, and embracing remarketing in 2018 will help you to accomplish this. Why […]

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Reaching Millennials through content marketing

Reaching Millennials Through Content Marketing

Millennials (born between 1980 and 2000) have officially surpassed Baby Boomers as the largest living generation. While this younger generation is notorious for being entitled and self-involved, marketers can’t ignore that Millennials will have the most buying power of any generation in 2018. Therefore, reaching Millennials through content marketing needs to be a priority for […]

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Create a User-Friendly Website Experience

Surprisingly, one of the most overlooked aspects of SEO is creating a website user experience that satisfies visitors. While you can read about a variety of SEO tactics to increase your ranking, nothing will benefit your search strategy more than having a user-friendly website. When someone lands on your website from a SERP, you don’t […]

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visual content

Create Quality Visual Content With These Mobile Apps

As humans, we’ve been programmed to respond, engage, and react to visual content. Imagery helps us to comprehend and retain complex ideas. From a marketer’s perspective, visual content is 40 percent more likely to be shared on social media. Also, articles that contain images earn 94 percent more views. Marketers are trying to overcome consumers’ […]

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Messenger Bot

Use a Messenger Bot at Your Next Presentation

We all have presentations to make from time to time. Want in on a secret that will help you better communicate your message at your next speaking gig? Incorporate a Messenger Bot into your next presentation. What is a Messenger Bot? Facebook offers the ability for businesses of all sizes to build a custom “bot” […]

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social media content strategy

Establish a Winning Social Media Content Strategy for 2018

The social media landscape is constantly changing. The marketing tactics that worked well for your business in 2017 may no longer produce results in 2018. With the start of a new year, it’s worth your while to re-work your social media content strategy for 2018. Here are five steps you need to take to develop […]

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