Archive Monthly Archives: January 2018

blog writing skills

Free Tools to Improve Blog Writing Skills

If you don’t make publishing original, high-quality content a priority in 2018, your search strategy is going to struggle. Maintaining an active blog will allow you to deliver value to your audience and keep your business visible in organic search results. However, not every business owner possesses blog writing skills, which makes creating content a […]

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digital marketing partner

How to Choose a Digital Marketing Partner in 2018

To bring your business up to speed with the 21st century, it’s necessary that you have an active online presence. Thanks to the internet, today’s consumers have a powerful resource to research products and services before making purchase decisions. With your online presence playing such a critical role in the success of your business, isn’t […]

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Google Speed Update

Google Speed Update: What You Need to Know

Do you want to get your website to the top of Google SERPs in 2018? Then you need to be aware that Google just announced another update to its search engine algorithm that will become effective in July 2018: the Google Speed update. What is the Google Speed Update? As you know, Google heavily weighs […]

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Google AdWords

Use Google AdWords to Increase Conversions in 2018

While you can’t deny the effectiveness of high-quality organic content, your search strategy in 2018 will also need to include paid content to reach your audience. Google is regularly updating its search algorithm and the way that it ranks content. If you want to increase your visibility in search results, running a Google AdWords campaign […]

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Facebook group for business

Create a Facebook Group for Your Business

We recently talked about the latest update to the Facebook newsfeed, also known as Facebook Zero. In summary, it’s becoming more challenging for businesses to get their content in front of their audience on Facebook. However, one way to overcome this challenge is to create a Facebook group for your business. Why Create a Facebook […]

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Facebook newsfeed

New Updates to the Facebook Newsfeed

Facebook recently announced a significant change that will impact the content that users see in their newsfeeds. Going forward, you can expect to see more content from friends in family in your Facebook newsfeed and less marketing messages and news articles. For some, this update to the Facebook news-feed will be music to their ears. However, […]

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blog content

How to Revive Underperforming Blog Content

You put a lot of time into creating quality blog content. In fact, if you’re like most marketers, you’re investing an average of two to three hours into each blog post that you write. So, when your blog post earns little traction with your audience, you understandably question the ROI of your content marketing strategy. […]

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Share Video Content On Your Business YouTube Channel

No one will argue that video content will be a critical component of digital marketing in 2018. The latest statistics reveal that 74 percent of all online traffic is related to video content. YouTube is a powerful content tool with more than 5 billion YouTube videos viewed each day. Considering that YouTube is the second […]

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email subscribers

How to Re-Engage Inactive Email Subscribers

We’ve talked about the importance of asking your contacts to opt-in to receive your emails. However, even with permission-based email lists, 60 percent of your email subscribers on average will be inactive. In fact, research shows that marketers lose 25 percent of their email contacts each year due to attrition. How can you make an […]

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