If you’re just now starting to think about your 2018 holiday marketing strategy, you’re behind the ball. Your competition starting planning their holiday promotions back in July.
For those of you that didn’t spend your summer planning your holiday marketing campaigns, the good news is that you still have time to put together a strategy that will help you to end the year strong. If you start implementing your 2018 holiday marketing strategy in October, you’ll benefit from earning a large pool of prospective customers to retarget in November and December.
To help you make the most of this last quarter of the year, here is what you need to be doing now to prepare for a successful holiday marketing season:
When was the last time that you evaluated your website’s performance? How quickly do the pages on your website load? Is it mobile-friendly? Have the landing page on your website been optimized for conversions? All too often, businesses become so focused on crafting the perfect marketing campaign that they overlook the place where they are directing leads–their website. Take the time now to ensure that your website is ready and able to help you earn more sales this holiday season.
To help set your goals for the 2018 holiday marketing season, take a look at how your business performed during the same period last year. What changes would you like to see this year? Make sure to set SMART (specific, measurable, attainable, relevant, and timely) goals for your campaign. To do this, you need to be able to narrow down your target audience for each campaign so that you’re not blasting everyone with the same generic message.
Once your website is ready and your goals have been set, you’re ready to map out a 2018 holiday marketing plan. When choosing marketing tactics, consider your goals. To attract new customers quickly, you may want to run a paid search campaign. Want to encourage people that have previously visited your website to finally make a purchase? Run a re-targeting campaign.
Nailing your holiday marketing strategy is key to ending the year strong. In addition to following the steps outlined above, it’s in your best interest to partner with a digital marketing agency that has the expertise in crafting holiday marketing campaigns that produce results.