Google is regularly enhancing its search algorithm to deliver the most relevant results to users. Considering that one in five searches performed on Google is for a local business, many of the tweaks made to Google’s search algorithm are to serve more relevant local search results to users.
Do you want your business to make the shortlist in local search results? Increase your online visibility and attract more traffic to your business by taking advantage of the following local search tips:
1. Identify your local search terms.
Do you know what your customers are typing into Google’s search query to find your business?
Local search terms use a combination of the name of your city and the products and services that your business offers. As a best practice, check out your web analytics to see the local search terms that your visitors are typing into search engines to arrive at your website. You can also use Google’s Keyword Planner to identify more local keywords in your niche.
2. Optimize existing pages on your website for local search.
You want to make it clear to your audience and search engines that you are targeting a particular local market. Now that you’re aware of the keywords and phrases that are driving local traffic to your website, you need to optimize your existing pages with these terms.
Here are several tips for optimizing the existing pages on your website for local SEO:
*Include your city and products that you offer in page titles and meta descriptions.
*Provide local content details (physical location and address) on appropriate pages.
*Include a map on your website and offer location details in the text.
3. Include your business in local directories.
You need to include your business in as many local directories as possible to increase your online visibility. Include your business name, physical address, phone number, and a description that includes local search terms. By taking advantage of a listing distribution service, you can include your business in more than 300 online directories and manage your listings from one central location.
As new technology such as voice search continues to roll out, optimizing your website for local search will be more important than ever. From creating SEO-friendly websites and quality content to our listing distribution service, we have you covered when it comes to increasing your visibility online.