Regardless of what you hear, email is still the workhorse of digital marketing. More than 90 percent of online adults use email, which makes email marketing a powerful way to reach your audience.
You would be hard-pressed to find another marketing channel that is as effective as email. However, many businesses fail to take full advantage of email marketing as a channel to drive conversions. Considering that the average employee sends 37 emails each day, smart companies have their employees include CTAs in their email signatures.
Here are several ways that you can use employee email signatures to drive conversions:
1. Market an upcoming event.
Your employees are trading emails with prospects, clients, vendors, and business partners. If you have an upcoming event, it makes sense to promote it by including a CTA in employees’ email signatures to ask people to register. You’ve put a lot of time and effort into organizing your event, and using employee email to your advantage will help to ensure that you attract the right audience.
2. Share helpful content.
On occasion, your business will produce ebooks and other forms of premium content that add value to your audience. By having employees include a CTA in their email signatures to download your premium content, you’ll build trust and establish credibility with your contacts.
3. Offer recent case studies.
Testimonials from actual customers will offer validation that your brand is credible and relatable. Having employees include a CTA in their email signatures to read a recent case study about a real experience with your business will help to move prospects through your sales funnel.
4. Make customers aware of discounts.
Want to motivate your existing customers to make additional purchases? Reward your loyal customers by having employees include a CTA in their email signatures for exclusive discounts. This tactic is reason enough for contacts to subscribe to your email newsletters.
5. Use video to strengthen relationships.
To differentiate your email from the 100+ other emails that your audience receives each day, have employees include a video in their email signatures to introduce themselves. Incorporating video into employee email signatures will help to build trust and humanize your brand.
Few companies are using employee email signatures to their advantage, so using the tactics outlined above will give your business a competitive edge.