Do you know what people are saying about your brand on social media? Have you taken the time to Google your business recently? Are you proactively responding to online reviews? Managing your company’s online reputation is no easy task. However, when you’re living in a world where people judge your business on how it appears online, you can’t afford to neglect your online reputation.
Taking control of how your business is perceived online is an investment of time and money. Understanding the value that a good reputation offers, many organizations are choosing to outsource reputation management to an online marketing agency with experience with brand building in today’s digital world.
Start protecting your brand’s online reputation today by taking these five steps:
1. Encourage customers to write online reviews.
Research shows that 88 percent of consumers trust online reviews as much as personal recommendations. By incorporating feedback mechanisms into your product or service delivery, you’ll earn more online reviews, thus providing social proof that your business is credible.
2. Embrace negative feedback.
If handled appropriately, negative feedback can be more beneficial for your business than positive feedback. The way that your business responds to receiving negative feedback can build respect for your company’s reputation.
3. Engage with your audience in real-time.
Using social media to engage with your audience in conversation in real-time will earn your business more exposure and referrals.
4. Monitor brand mentions.
Without the right online monitoring tools in place, it’s impossible to be aware of every mention of your brand online. Take advantage of Google Alerts to proactively monitor online mentions of your brand name and related news.
5. Monitor mentions of your competitors.
To protect your reputation, you need to know what your competitors are up to online. When setting up Google Alerts for mentions of your own business, be sure to include your top competitors as well. Staying in-the-know of how your audience perceives your competition will give you a marketing edge and help you preserve your reputation.