Committing to a social media posting schedule is one thing, and following through with it is another. The combination of finding the time to post and coming up with compelling social media content to engage your audience is where most business owners fail with their social media marketing strategies.
The key to a successful social media marketing strategy is posting content that resonates with your audience and inspires them to share it with friends, family, and followers. Here are seven types of content that people love to share on social media:
1. Content that invokes emotions.
Feelings are a powerful way to build a connection with your audience. From a branding perspective, it’s best to target positive emotions with your content (awe, laughter, and amusement) as your audience is more likely to share this type of content.
Always include an image with your social media posts as visuals get 94 percent more views than plain text content. The brain is drawn towards imagery and processes this type of content 60,000 times faster than text.
You’ve heard that video is the future of social media content. People spend approximately one-third of their time online watching videos. Many social media platforms like Facebook and Instagram offer the ability to share live videos, which provides for “in the moment” engagement.
Infographics are eye-catching and allow your audience to digest complex information in bite-sized pieces. Because people know what they’re getting when they click on an infographic, incorporating this type of content into your social media marketing strategy will help you to earn more shares.
5. Interactive content.
Go beyond asking a question and use interactive content such as a quiz or poll drive engagement with your audience. The internet offers tools like Apester and Engageform that make it a breeze to create interactive content to get your audience buzzing.
6. User generated content.
Want to spark some engagement with your followers? Re-post their content on social media. User generated content will give validation to your brand and convey to your social media fans that you’re a business worth following.
Are you ready to start getting results from your social media marketing efforts? Our team of social media experts knows the types of content that will engage your audience and will give you the peace of mind that this critical aspect of marketing is in good hands.
Contact us at Danesc to learn how we can help you to expand your sales reach with social media marketing.