Years ago, word of mouth went a long way in establishing a company’s credibility. While word of mouth still influences peoples’ decisions, the internet has transformed the way that consumers research products and services. What is being said on social media or in online reviews has become the new word of mouth. Research shows that 88 percent of consumers trust online reviews as much as personal recommendations. Therefore, maintaining your company’s online reputation is critical to your success.
The Value of Being Proactive in Managing Your Company’s Online Reputation
In today’s digital world, when consumers have something to say about a brand (good or bad), they typically do it online. If you’re not proactive in controlling your brand online, you’re putting your reputation in jeopardy. Not only do you need to be aware of online mentions of your business but also be active in these conversations. Without online monitoring, it’s impossible to be in-the-know of all of the mentions of your brand across the internet.
If you’re not prompt in addressing online mentions of your business, you’re hurting your reputation and credibility. More than half of consumers expect a response to a negative online review within seven days. Online reputation management will make you aware of online mentions of your business and enable you to respond promptly. While negative feedback can be damaging to your company’s reputation, a timely response that resolves the issue can build credibility and respect for your business.
How Danesc Helps You Take Control of Your Online Reputation
At Danesc we offer reputation management that will provide you with real-time insight into your consumer reviews and your brand’s online reputation. We monitor mentions of your business on review sites, blogs, and social media to give you control of your company’s reputation.
We also help to ensure that your business listings are accurate and consistent in more than 300 online directories. Did you know inaccurate listings can lead to lower placement of your business in search results? To ensure accuracy, we verify your business listings with data providers to make sure they are consistent in all online directories.
You can’t afford to sit back and assume that all of the online mentions of your business are positive.