Your website serves as the foundation for your company’s online presence. In today’s digital world, your website is often the first encounter that prospective customers have with your business. For this reason, you need to put your best foot forward with your company’s website.
A high-performing website will build credibility for your business, serve as the online voice for your brand, and help you earn new customers. But are you happy with the results that you’re currently getting from your website? Is your small business website running at its fullest potential?
To help you make this determination, ask yourself the following questions:
1. Is your website mobile-friendly?
More than half of consumers are using their mobile devices to browse the internet. Google recently updated its algorithm to give preference to mobile-friendly websites in search results. Despite this update, approximately 20 percent of small business websites are still not mobile-friendly.
Take Google’s mobile-friendly test to see if your site meets the search engine giant’s mobile-friendly criteria.
2. Are the pages on your website slow to load?
The speed of your website impacts sales and rankings. Consumers expect your site to load in two seconds or less. Any page that takes longer than three seconds to load will cause consumers to abandon your website. Load speed directly impacts the user-experience, and pages that take too long to load will not earn high rankings by search engines.
Do you know how quickly the pages on your website are loading? Take the free website speed test to learn how you can improve performance.
3. Do your pages have a defined purpose?
Design each page on your website so that it helps you achieve your goals. Intentional design that engages your visitors and makes it clear as to which action(s) you want them to take is a sign of a high performing website. Include call-to-actions to make the next step clear to your visitors.
4. Is your contact information visible?
You need to make it easy for existing and prospective customers to get in touch with you. Make your contact information visible throughout your website. Include social media buttons to encourage visitors to connect with your business on the platforms where you’re engaging.
When was the last time you had a professional assess your website to confirm that it’s operating at optimal performance? Instead of assuming your website is performing, allow us to complete a website audit to identify any issues with SEO performance.