Archive Monthly Archives: April 2017

Marketer Spotlight: Alex Blumberg

Marketer Spotlight: Alex Blumberg

Marketer Spotlight We’ve talked about podcasts and why they’re such a fast-growing medium. Different than other forms of content, podcasts easily accommodate the busy entrepreneur’s on-the-go lifestyle. Whether you’re commuting to the office or have a few minutes to kill before a meeting, you can always fit in one. Gimlet Media We can’t talk about […]

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Better Event Turnout with Email Marketing

Get a Better Event Turnout With This Email Marketing Best Practice   ¬†Your event turnout is important and considering that most people have an email address, email marketing still continues to be an effective way to reach your audience. If your business is hosting an upcoming event, there’s no better way to get attendees through […]

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Location Page

Anatomy of a Good Location Page

Anatomy of a Good Location Page   If you’re not taking the time to optimize your content for local search, you’re missing out on a boatload of business. Approximately 60 percent of searches are performed using smartphones, and the vast majority of these searches are for local businesses. Of the pages that you include on […]

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Hacked Websites

Hacked Websites: On The Rise

Are you in danger of being hacked? Alarming but true, hacked websites are on the rise. According to a recent report released by Google, the number of websites hacked in 2016 increased by 32 percent. The harsh reality is that this trend will continue as hackers are becoming more aggressive and are targeting small businesses […]

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Blog Content

Blog Content that Speaks to your Audience

For some reason, many of you struggle to create blog content that speaks to your audience. Coming up with topics to write about on your small business blog is an incredibly time-consuming process. Make the most of your time and write about topics that address relevant issues and pain points that your audience is experiencing. […]

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Listing Builder Tool

Google’s Latest Update : “Fred”

What You Need to Know About Google’s Latest ‘Fred’ Update Google is always shaking things up with its algorithm updates, which makes it challenging for the typical business to get a handle on search engine optimization. Recently confirmed by Google, ‘Fred’ is the latest of these algorithm updates and will impact the way that the […]

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Website Design Mistakes That Impact Performance

Are Common Website Design Mistakes Impacting your Performance? Website design mistakes are very common. Too many businesses are focused on creating aesthetically-pleasing website designs that they overlook the most important aspect of all: the user experience. When you don’t take the functionality and user friendliness of your design into account, you’re not going to be […]

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Organic Social Media Content

Consistent Social Media Presence

Why You Need to Create a Consistent Social Media Posting Schedule When you launch your business on a new social media platform, you have every intention of consistently posting captivating content that offers value to your audience. For the first few months, you’re killing it on social media and are sticking to your publishing schedule. […]

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