4 Highly Effective Personalized Email Marketing Tactics
You want your emails to stand out and be memorable to your audience. We all do. We are going to show you some email marketing tactics that will do just that.
Did you know that the average person receives over 100 emails a day? Considering this, how can you make your emails stand out from the rest? We read in another recent survey that only 21 percent of consumers can recall a great promotional email that they’ve received in the past two months.
Here we will show you how to incorporate personalization into your email marketing strategy. No, we’re not just talking about including the recipient’s name in the email. It’s going to take a little more than that. Here are 4 highly effective personalized email marketing tactics that get the job done:
1. Celebrate the anniversary of subscribing to your email newsletter.
It’s not unusual to receive an email from a marketer to wish you a happy birthday. However, if you want to stand out and create a lasting impression send out an email to celebrate the anniversary of someone subscribing to your newsletter.
JetBlue is an example of a brand that executes this perfectly by sending out playful emails to subscribers to mark their one year anniversary of subscribing. Since the traditional, one-year anniversary gift is paper (think plane ticket), JetBlue has a cheeky way of suggesting that email subscribers should buy a plane ticket to make up for forgetting about the anniversary. This creative marketing tactic is sure to make a lasting impression.
2. “Reward” your subscribers.
Segment your email marketing contacts. By doing so, you can efficiently serve them content that they are genuinely interested in, and to add personalization to this, leverage your email recipients’ interests by positioning your content in a way that makes them feel rewarded. Use phrases like “loyal fan” and “exclusive offer” to convey this.
Spotify does this brilliantly by sending promotional emails to top listeners of a particular artist and giving them early access to purchase tickets to see that artist in concert. The music service also includes a call-to-action to ask fans to listen to the artist’s new song on Spotify, this adds value and encourages the listener to use Spotify actively.
3. Use purchase history to re-engage your audience.
When a customer makes a purchase on your website, you gain powerful information that will help drive future sales. Use this purchase history to send customers follow-up emails with other similar products that they may be interested in.
Amazon is famous for its follow-up emails that use a contact’s search and purchase history to make recommendations for future purchases. This helps to re-engage an audience and move them closer to making the next purchase.
4. Offer suggestions to make the customer experience more enjoyable.
If you offer a broad range of products and services, realize that this may be overwhelming for the customer. You can make the decision easier by offering suggestions, such as customer favorites or a holiday shopping guide.
Netflix is an example of a company that offers more video content to stream than one would know what to do with, so to make it easier for customers to find videos to watch, Netflix uses an algorithm to make personalized video recommendations based on previously viewed content. Sending these suggestions in an email adds value and keeps the customers coming back for more.
Looking for more ways to get results with your email marketing strategy? Let us help! Contact us at Danesc to learn more about growing your business with effective email marketing management.