Archive Monthly Archives: October 2016

SEO and Website Security: Is Your Website Secure?

With cyber theft at record high levels, it’s imperative that your business makes website security a top priority. Many SMB owners think that cyber attacks only happen to big corporations such as insurance companies and financial institutions; however, this could not further from the truth. The reality is that 43 percent of the cyber attacks that happened in […]

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Blog Content

The Impact of One Bad Customer Review

If you’re like most consumers, you carefully research customer reviews before making a purchase decision. In fact, a recent study indicated that 67 percent of consumers today are influenced by online reviews. This is all fine and dandy when people only have positive things to say about your business. But what happens when that one bad customer […]

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3 Ways to Grow Your Business With Listing Distribution

Like most business owners, you want to get your website to page one of search results. While there are many moving parts to search engine optimization (SEO), one of the most effective ways to get your business found online is to take advantage of local business listings. What exactly is a local business listing? Years […]

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Mobile App

How a Content Calendar Can Help You Grow Your Business

The most successful business bloggers take advantage of a content calendar. Using a content calendar can allow you to keep your great ideas straight, ensure that you’re covering a variety of topics that your audience wants to hear about, and hold you accountable to a publishing schedule. You may decide that you also want to […]

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Social Media Blunders

Why Buyer Personas are Crucial to Your Online Marketing Efforts

One of the most common mistakes that businesses make with their online marketing strategies is neglecting to create buyer personas. Sure, most businesses have a general idea of the types of customers that they want to attract. However, if you’re not taking the time to think about exactly who your customers are, what their backgrounds […]

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authentic hyperlocal content

4 Things You Don’t Know About Social Media Advertising

While one of the most effective and affordable ways to reach your online audience is to take an organic approach by consistently creating relevant, high quality content, it’s hard to ignore the wide variety of paid social media marketing solutions that so many social channels are now offering. Whether you’re new to the idea of paid […]

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Brand Authority

How to Give Your Social Media Marketing Plan a Makeover

So you’ve been told that you need to tweak your social media marketing plan for your business. Pretty straightforward task, right? For many SMB owners, the answer would be no. However, if you read our blog post that outlines 5 steps to a winning social media marketing strategy to begin with, maybe you wouldn’t be in this […]

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