Archive Monthly Archives: August 2016

4 Compelling Reasons You Need Content Marketing

A strong content marketing strategy is crucial to online success for your small business. While there are hundreds of reasons you should invest in this marketing medium, here are four ways content marketing drives results for small businesses. 1. Top of Funnel. If you’re not in sales, there’s a good chance you have no idea what we’re […]

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4 Winning Techniques For Instagram Marketing

It’s no secret that Instagram is quickly rising as the golden child of social media. The platform’s highly engaged users, photo-centric layout, and simplicity all add up to make it a marketing utopia. Plus, the community runs a few degrees warmer and fuzzier than other channels. A rare hybrid of engagement and search (think Facebook […]

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5 Things That Will Damage Your Social Media Marketing

Oh, the wild, wild web. At the center of it all (for content marketing purposes), is your bustling hard-working website and just outside this realm lies your social platforms and campaigns, all doing their part to point the way home to your digital bacon maker. But quicker than you can say, Jack Dorsey, things in […]

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Reputation Management: 3 Key Ways To Protect Your Company’s Reputation

Marketing, selling and then delivering a product is the life cycle of any business. Marketing and selling your goods are highly important, but don’t forget about the actual quality of your goods or services. Here are a few suggestions on what to do when it comes to business deliveries, and on how it can effect your company’s […]

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Common Reasons Why Your Content Marketing Fails

It’s been 20 years since Bill Gates of Microsoft proclaimed “Content is king!” Today it seems that everyone is jumping on the content marketing bandwagon. However, not everyone is seeing the success that he or she had hoped it would bring. If your small business is not seeing results with your content, it is time […]

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Blog Content

What’s the Real Purpose of Content Marketing?

As a small business owner, it’s important to integrate content marketing into the development of your blog and website. Why? Because you must be committed to providing relevant and consistent information if you want to attract a clearly-defined audience to convert into customers. Here are three solid reasons content marketing is important to your small business success: 1. […]

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3 Ways to Generate More Exposure on LinkedIn

Although boasting less than a tenth the number of active users as Facebook – 106 million versus 1.5 billion – LinkedIn is still considered the premier business-oriented social media marketing site – and that was even before Microsoft announced its intention to acquire the company in mid-June 2016. In short, visitors arrive ready, willing and […]

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How to Drive Leads and Traffic to your Website through Twitter

Twitter – only a decade old – is one of the most influential social media marketing sites on the web. In fact, the site boasts over 300 million active users and handles almost 1.7 billion queries PER DAY! – An absolutely phenomenal statistic by any standard. Here are a few ideas on how to capitalize […]

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Email Marketing Tactics

Five Key Ways to Protect Your Company’s Reputation

Whether it’s positive or negative, local or international, your company has garnered a reputation of one sort or another. In fact, a good reputation is one of the greatest assets that any company can have and protecting that good name should be a major concern of everyone in your organization. Here are just a few […]

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