Social integration should be a standard feature within your online presence. If your online presence is not active with a social platform, chances are it will not become viral in today’s online technological world. Companies that have an online presence should consider incorporating with Facebook, Twitter and OpenID.

Facebook for instance, has had a huge growth over the last two years, but such growth is due to the “social” applications and integrations it has incorporated within its network. Being able to share with your friends and family your pictures, videos, what you are doing, where you are, what you have recently done, and what you have in mind, are few of the many ways people use these networks. Games for example, are used by 40% of all Facebook users (Article).