Social networks like Facebook are for my kids to talk with their friends. They have no added value to my business.

If you think the above statement is true then you need to get a reality check. Social networks did begin as a way for “kids” to talk among each other. Thanks to companies like MySpace, Facebook and Twitter, this powerful methods of communication have expanded to many more areas of our lives.

Social networks are the new “core” for the continued growth of the online world. Being social online, has the same core benefits as being social with your real life friends. You are able to talk about what you did yesterday, or about what you are doing tomorrow, or even about how great or horrible your latest gadget is. Being able to express your opinion online is now easier than ever thanks to these websites. Because of this, you should pay attention to what people are saying about your company and products.

Companies that embrace social networks have greater chances of staying in business than the ones that don’t. Imagine a business that does not have an email address, or a physical office address, or even a telephone number… how can they be in business? Well, if you have a phone number, address, and email, you better start embracing social media.

Social websites are growing at an unprecedented rate. They are being embraced by consumers, and companies of all sizes. It’s so common now, that teenagers send far more messages via social networks than via email. In fact, only 11% of teenagers use email daily now days!

Below is a presentation that demonstrates how rapidly times are changing from traditional email to social networks.

How are you using social platforms within your company or organization? We would love to learn from you.